About Us

Sweet & Friendly Co., a natural product and sweetener company, brings together industry leaders to provide the best in natural food innovation.

With a combined 75 years of experience in food, confectionery, biotechnology and manufacturing innovation, we know how to bring the best to all to our clients and retail consumers.

Sweet & Friendly does not compromise on quality or high standards when developing its products. S&F products have been developed to meet all life styles.

Our Sweet and Friendly erythritol zero-calorie sweetener provides benefits such as no added sugar, low net carbohydrates, and dental health.

In addition, since erythritol has low GI rating, it allows diabetics and people following low glycemic diets to enjoy our products without worrying about raising their blood glucose or insulin levels.


Our Founder

In 2018, Sweet & Friendly Co. was established by founder Andrew Reid, who had a mission to introduce a revolutionary product that is both 100% natural and a healthier alternative to sugar. With a deep-rooted passion for his children's health and wellbeing, Andrew decided to create a product that would not only be health-conscious but also deliciously satisfying.

Andrew's extensive expertise in the health food industry, spanning over 25 years, has been pivotal in the creation of Sweet & Friendly Co.'s products. Driven by a desire to promote natural alternatives to traditional sugar-based products, Andrew is committed to contributing to a healthier economy by championing natural products.


Our Products

Bulk Erythritol
S&F erythritol is 100% USA made and is available in the following sizes:

  • 1lb Bag
  • 2lb Can
  • Bulk

Using our company’s innovative process, S&F delivers the highest quality, natural confectionery products:

  • Lollipops
  • Candies 
  • Mints 
  • Gums



    To order SWEET & FRIENDLY products, please visit our online store.